Hello, I'm Nicolás Rodríguez
Software Developer
& Entrepreneur
Uruguay
About Me
I am a software developer with over 20 years of experience building for the web — driven by genuine curiosity, an entrepreneurial mindset, and a deep interest in how technology evolves.
I started building websites at 16, self-taught, and never stopped. My career has taken me from founding companies in Uruguay to working with international teams in Spain on projects for clients like Condé Nast and Cajamar. I work across the full stack and I'm equally comfortable leading a team or going deep on a hard technical problem.
Beyond client work, I run SunsetLabs, my own software company based in Uruguay, where I develop web applications and digital products. Over the past year I've gone deep on AI agents in software development — not just using them, but building a structured workflow around specialized agents for coding, review, architecture, and documentation. I've validated this in production, run a workshop for my team at SNGULAR, and continue sharing what I learn with the community.
Outside of work, I'm an amateur multi-instrumentalist, an avid traveler, and in recent years I've added blacksmithing and carpentry to the mix. I believe the best work — in technology or anywhere else — comes from people who are genuinely curious about the world.
Professional Journey
March 2022 - Present
Senior Software Developer
at SNGULAR (Madrid, Spain)
At SNGULAR, one of Europe's leading technology consultancies, I collaborate with multidisciplinary teams on complex projects for international clients. Notable projects include:
- ASAP (USA): Integration of third-party APIs into the core platform, with full-stack development in PHP Symfony and React.
- BeatVote (Spain): Real-time custom electoral tracking system with embeddable React widgets for third-party media sites.
- Torcal (Spain): Embedded in a hybrid team of client and SNGULAR developers, contributing across backend, frontend, and DevOps tasks. Stack: PHP Symfony, React.
- SEGITTUR Destinos (Spain): Application for the automated retrieval, normalization, and import of data for tourist destinations. Built with Python and AI agents.
Alongside client work, I built and validated a workflow based on specialized AI agents — covering coding assistance, code review, architecture decisions, and documentation. I ran an internal workshop for the SNGULAR team on integrating LLM agents into software projects, and continue tracking developments in this space to bring relevant practices back to the team and the broader community.
June 2016 - March 2022
Senior Software DevOps
at Acilia Internet (Madrid, Spain)
At Acilia Internet — the primary Symfony partner in Spain — I worked as part of the senior team across backend and frontend on projects for major international clients, taking on both technical and leadership roles.
- Condé Nast (France): Built and maintained a tailored, media-compatible CMS to manage the independent publication sites of the Condé Nast group. Full-stack role covering feature development and front-end user experience.
- Cajamar (Spain): Led the development of a CMS managing over 80 websites for Cajamar, one of Spain's largest cooperative banking networks. Served as Team Leader — responsible for project planning, team building, client communication, and technical delivery.
July 2012 - Present
Founder / CEO
at SunsetLabs (Montevideo, Uruguay)
I founded SunsetLabs, a software development company based in Uruguay, which I continue to run alongside my work as a developer. We specialize in web applications, e-commerce, content management, and custom software, serving clients across Uruguay, Argentina, Chile, and Brazil.
May 2009 - June 2012
Co-Founder / CTO
at Mastodonte (Montevideo, Uruguay)
Before WordPress or Joomla reached mass adoption, the market lacked accessible tools for building standard web functionality quickly. Together with two partners, I co-founded Mastodonte to address that gap — developing a suite of open-source Symfony plugins that powered e-commerce sites, news platforms, multimedia managers, surveys, and social features.
For several years we were pioneers in the Uruguayan market, working alongside agencies and independent web designers, and actively building the local developer community through workshops and events. Our code ran on hundreds of websites across the region.
As CTO, I led the development team, defined the technical roadmap, and served as the primary liaison with key agency partners.
2007 - 2009
Co-Founder / CTO
at Contakme/Adultmeeter (Montevideo, Uruguay)
During the early days of social networking — when Flickr was one of the few image-sharing platforms and Facebook had just opened to the public — I was brought in as CTO to build a full-featured social network from scratch. The platform allowed users to create profiles, connect with friends, publish posts, share images and videos, join interest groups, and chat in real time. Within its first year it reached over 80,000 users across Latin America and Spain.
I led the full technical operation: defining product features from the founder's vision, recruiting and managing the development team, establishing the engineering methodology, and coordinating with QA and infrastructure teams across release cycles.
Following a corporate acquisition, the platform was repositioned for the adult market. During this transition I gained hands-on experience with high-demand infrastructure at scale — millions of users and thousands of requests per second.
January 2002 - 2007
Developer / CTO
at Scincro (Montevideo, Uruguay)
I joined Scincro as its first permanent employee — one of Uruguay's first software factories dedicated entirely to the web. In the first two years, we grew from 1 to 15 people, delivering projects for international clients including Diageo (Johnnie Walker) and Castrol.
As the company matured, we began building our own products, including trillonario.com and medicaa.com — early examples of what would later be called startups.
I grew from Junior Developer into the CTO role, leading the team, defining technical direction, and representing the company at conferences and with key clients and partners.
Education
Drawn to the internet from an early age, I pursued Systems Engineering and Telecommunications Engineering at ORT University. I left formal education to focus on my career — and have been learning hands-on ever since.
Education
- Telecommunications Engineering at ORT University Uruguay (3rd year completed, 2002–2005)
- Systems Engineering at ORT University Uruguay (2nd year completed, 2000–2001)
- Web Development and Web Design at Instituto Bios Uruguay (2001)
Personal
I was born in Montevideo, Uruguay, in 1981 — the grandson of Spanish and Italian immigrants. My first computer was a Commodore 64C, and it set the direction for everything that followed.
When the internet arrived, I was hooked immediately — connecting via a 14.4k modem and building my first websites at 16. I studied Systems Engineering but left to work full-time in web development, and never looked back.
In recent years I've been traveling regularly and spending stretches of time living as a digital nomad — meeting people from very different backgrounds, which I find endlessly interesting.
Outside of work I play several instruments (badly, but enthusiastically), and I've recently added blacksmithing and carpentry to the list of things I'm learning.
Get In Touch
I'm always open to interesting conversations, new projects, and good ideas. If you want to work together or just say hello — Email Me.